While one or more politicians will spin this as an effort to protect American consumers, this is clearly in response to the Sony hack and an attempt to protect businesses.
According to Reuters article,
A White House official said on Saturday Obama would announce legislative proposals and executive actions that will be part of his Jan. 20 State of the Union address and will tackle identity theft and privacy issues, cybersecurity and broadband access.
On Monday, Obama will present plans “to improve confidence in technology by tackling identity theft and improving consumer and student privacy” in a visit to the Federal Trade Commission, the official said, on condition of anonymity.
This is not the first time hackers have targeted a company and stolen intellectual property or valuable content. However, this is one of the highest profile attempts to force a company, very publically, to change the way they perform business. Politically, it was also a situation which twisted issues between state, business, social, and economic issues.
See more in the weekly Presidential update published on Reuters.